Stop Losing Paid Traffic.
Fix the Funnel First.
White label CRO and landing page audits for agencies — heatmap analysis, funnel drop-off identification, session recordings, and a prioritised A/B test roadmap. Delivered under your brand in 5–7 days.
6 Conversion Killers
We Fix Every Time
Most landing pages and checkout flows have the same 6 structural problems. We find them, quantify the revenue impact, and give your client a ranked fix list.
Checkout Friction
Too many form fields, mandatory account creation, no guest checkout — each one costs 10–20% of potential buyers. We identify every drop-off point in the checkout flow.
Weak Value Proposition
The hero section doesn't answer "why you, why now" in 5 seconds. We identify what's confusing or missing above the fold and recommend specific copy changes.
CTA Clarity & Placement
Buried CTAs, generic button copy ("Submit"), and no urgency — heatmaps show exactly how far users scroll before leaving. We find where the CTA needs to be.
Mobile Experience Gaps
Desktop-first designs that break on mobile — tap targets too small, forms too long, popups blocking content. We test on real device sizes and flag every issue.
Page Speed & LCP
Every 1-second delay costs ~7% in conversions. We run Core Web Vitals analysis, identify the biggest LCP offenders, and provide a prioritised speed fix list.
Trust Signal Gaps
Missing reviews, no money-back guarantee, no security badge near checkout — trust gaps that kill conversions especially on first-visit paid traffic. We map what's missing.
Why CRO Pays for Itself Faster than More Ad Spend
If your client converts at 1.5% and you improve it to 2.1%, their revenue grows 40% on the same ad budget. A $399 audit that uncovers a checkout friction fix generating +$8K/mo is a 20× return — before any additional ad spend. CRO is the highest-leverage service you can add to an agency offering.
Everything You Receive.
Ready to Present to the Client.
Every audit is delivered as a complete, brandable package — not a generic template. Your agency name, your logo, your client's recommendations.
Branded PDF Audit Report
Loom Video Walkthrough
A/B Test Roadmap
Quick Win Fixes
Audit to Roadmap
in 5 Steps
We don't need dev access or site credentials — just read access to your client's GA4 and heatmap tool. Everything else we do ourselves.
Brief & Access
You share client context, target pages, and GA4 + Hotjar/Clarity read access. We sign NDA. No client contact.
Data Collection
We pull heatmaps, click maps, session recordings, and GA4 funnel reports. Minimum 1 week of data before analysis.
Analysis
We identify every conversion killer — funnel drop-offs, rage clicks, scroll depth, mobile UX gaps, page speed, trust signals.
Report & Roadmap
Branded PDF, annotated screenshots, Loom walkthrough, and ICE-scored A/B test roadmap. Delivered to your inbox.
Present & Upsell
You present to the client under your brand. Convert the audit into an ongoing CRO retainer or ad management upsell.
Wholesale Rates. Your Margins.
Rates are structured per client, per channel, and per monthly ad spend tier. Exact figures are shared on the Discovery Call after we understand your client mix. There are no setup fees and no long-term contracts.
Most partners apply a 60–120% markup and set their own client pricing. You set your own pricing — we never dictate your margins.
StyleHouse — Checkout Funnel Rebuild
StyleHouse had a 12% cart-to-checkout rate — industry average is 35–45%. Heatmaps showed users rage-clicking the "Create Account" blocker. We removed mandatory signup, simplified to 3 form fields, and added trust badges near the payment button. Checkout CR jumped 61% in 6 weeks — without increasing ad spend by a cent.
"We sold the CRO audit as an add-on to an existing client. A 40-page branded report arrived in 6 days — our client called it the most valuable thing we'd ever done for them. They immediately asked us to run two A/B tests. That turned into a monthly retainer. The audit paid for itself in week one."
CRO White Label — Quick Answers
We need read-only access to Google Analytics 4 (Viewer role) and the heatmap tool (Hotjar or Microsoft Clarity). If the client doesn't have a heatmap tool installed, we can set up Microsoft Clarity (it's free) via GTM. We do not need CMS or dev access for the audit — only for A/B test implementation on the Audit + Tests plan.
The standard audit covers up to 5 key pages — typically homepage, category/collection page, product/landing page, cart, and checkout. You tell us which pages matter most for conversion. Additional pages can be added for $80/page. Enterprise plans have no page limit.
On the Audit + A/B Tests plan, we run the tests. We design the variant, implement it via Google Optimize (or VWO/Optimizely if the client uses those), set up the experiment, and monitor it until statistical significance is reached (typically 2–4 weeks). On the basic Audit plan, we deliver the roadmap and your client's team implements.
We primarily use Google Optimize (or its successors), VWO, and Optimizely. For Shopify stores without a testing tool, we can implement tests via theme duplication + traffic splitting. We'll recommend the right tool based on the client's stack and budget.
For the audit, any traffic level works — we can analyse heatmaps and session recordings with as few as 200 monthly sessions. For A/B testing to reach statistical significance in a reasonable time, we recommend at least 1,000 monthly visitors on the page being tested. Lower traffic means longer test durations (6–8 weeks vs. 2–3 weeks).
We recommend positioning it as a "conversion audit" included with any new ad campaign launch, or as a standalone upsell to existing clients running paid ads. The pitch: "Before we spend another dollar on ads, let's make sure the landing page can convert that traffic." Clients who are already spending on ads understand this immediately — they've seen wasted budget.
Start With One Client. Risk Nothing.
Book a 30-minute Discovery Call. We'll explain the exact process, share sample branded reports, and answer every question before you commit to anything.
NDA signed at onboarding · No commitment required · Audit delivered in 48 hours