White Label Facebook & Instagram Ads.
Your Brand. Your Margin.
Add white label Facebook & Instagram Ads to your agency — from prospecting to retargeting to DPA. Pixel setup, creative briefs, CAPI tracking. Branded under your name. Live in days.
We Don't Run Ads.
We Engineer Funnels.
Most Meta Ads fail because agencies target everyone with the same message. We build three distinct campaign layers that move users from cold to converted.
Cold Audience Prospecting
Reach the right people before they know they need your client's product. Interest-based, lookalike, and broad audience targeting with strong creative hooks.
Warm Audience Nurturing
Re-engage users who've already interacted with ads or visited the website. Introduce the offer with social proof, testimonials, and urgency angles.
Hot Audience Conversion
Close the deal. Target users who abandoned cart, visited the checkout, or interacted multiple times. Maximum urgency, minimum friction.
Every Deliverable. Every Month.
We handle setup, strategy, creative direction, optimization, tracking, and reporting. You handle the client relationship.
Account & Tracking Setup
Creative Strategy
Campaign Management
Branded Reporting
Every Meta Placement. One Partner.
Feed Ads (Facebook & Instagram)
Single image, carousel, and collection ads in the main feed. Highest volume placement — built for direct response and awareness.
Stories & Reels Ads
Full-screen vertical placements with swipe-up CTAs. Reels ads reach cold audiences with massive organic-feeling reach at low CPM.
Dynamic Product Ads (DPA)
Automatic retargeting showing the exact products users viewed. Essential for e-commerce. Product catalog setup and feed optimization included.
Lead Generation Ads
Native Meta Lead Gen forms — pre-filled with user data for maximum completion. Works on mobile without landing pages. CAPI-verified leads.
Messenger & WhatsApp Ads
Click-to-Messenger campaigns for high-intent lead capture. Works especially well for local businesses and high-ticket services.
Advantage+ Shopping
Meta's AI-powered shopping campaigns. We set the creative assets and audience signals — Meta's algorithm does the rest. Outperforms manual campaigns for e-commerce at scale.
From Access to Live Campaigns in 5 Steps
Access & NDA
You share Business Manager access. We sign the NDA. Zero client contact — ever.
Pixel & Audit
Meta Pixel verified. Existing campaigns audited for wasted spend, audience overlap, and creative fatigue.
Strategy & Brief
Funnel plan, audience mapping, and creative brief delivered to you for review. You approve before anything goes live.
Campaign Launch
Campaigns live across all three funnel stages. Conversion events verified. CAPI active. Learning phase monitored daily.
Optimize & Report
Weekly optimization — creative rotation, audience pruning, bid adjustments. Monthly branded report to you.
Wholesale Rates. Your Margins.
Rates are structured per client, per channel, and per monthly ad spend tier. Exact figures are shared on the Discovery Call after we understand your client mix. There are no setup fees and no long-term contracts.
Most partners apply a 60–120% markup and set their own client pricing. You set your own pricing — we never dictate your margins.
FreshCart — E-commerce Food Delivery
High CPL from Meta Ads, no GA4 tracking in place. We rebuilt the full funnel — GA4 setup, Pixel with CAPI, prospecting on Reels, DPA retargeting for abandoned carts, and creative A/B testing across 12 ad variants. Result: $680K revenue in 6 months at 4.8× ROAS.
"We build websites for e-commerce brands and kept losing clients who asked for Meta Ads. Now we say yes to all of them. Two clients that would have left stayed — and they have no idea we work with a partner."
Meta Ads White Label — Quick Answers
Yes. Meta Pixel installation, event verification (PageView, ViewContent, AddToCart, Purchase, Lead), and Conversions API (CAPI) setup are included on Growth and Scale plans. Starter includes Pixel only. CAPI dramatically improves tracking accuracy in a post-iOS14 world — it's not optional for serious e-commerce clients.
We write all ad copy (headlines, primary text, CTA) and provide detailed creative briefs for static images and video assets. Briefs include exact dimensions, messaging angles, and hooks. Your client or their designer produces the visual assets from the brief. We never contact your clients directly for assets — everything flows through your team.
Your client's Business Manager — always. We request Partner access through Meta Business Manager, which gives us the ability to manage without owning. Your client retains full ownership of all assets, audiences, and historical data. If you ever leave, we simply remove our access and nothing is lost.
We structure campaigns specifically to exit the learning phase as quickly as possible — consolidating ad sets, using broad targeting on Advantage+, and seeding audiences with existing customer data. We never make major changes during the learning phase, and we communicate exactly what to expect in the first 2–3 weeks.
For lead generation: $1,500/month minimum. For e-commerce with DPA: $2,000/month minimum. Below these thresholds, the algorithm doesn't get enough conversion data to optimize efficiently, and results are unpredictable. This recommendation protects your clients — not just our performance metrics.
Yes — and we recommend it. The two channels complement each other: Google captures intent, Meta creates it. We offer a 15% bundle discount when running both for the same client. Contact us to discuss the bundled rate for your specific setup.
No. Everything is fully white label — reports go out under your logo, all communication comes from your agency, and we operate completely in the background. This is true white label Facebook & Instagram ads: your brand, your client relationships, our execution.
Start With One Client. Risk Nothing.
Book a 30-minute Discovery Call. We'll explain the exact process, share sample branded reports, and answer every question before you commit to anything.
NDA signed at onboarding · No commitment required · Audit delivered in 48 hours